PRODUCT

URBAN CYCLE ART AND DESIGN | #HEARTSOFLONDON |

11/02/2015
https://www.itintandem.com/it/design/product/urban-cycle-art-and-design-heartsoflondon/

San Valentino è alle porte e Londra viene invasa da 14 cuori di design che terranno al sicuro non il vostro partner ma le vostre biciclette per le vie di Londra. #HeartsOfLondon è un progetto nato dalla collaborazione tra Cyclehoop e l’artista Graham McLoughlin; quì, Urban Art e Cycle Design si incontrano per incentivale la sicurezza dei ciclisti e sostenere la British Heart Foundation.

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Just in time for Valentine’s Day, Cyclehoop has teamed up with Hackney based artist Graham McLoughlin and the British Heart Foundation to place 14 #HeartsOfLondon cycle stands across Central London. The collaboration started in 2014, now 14 cyclehoop are currently installed in 14 iconic location across the city. A smart idea to increase cycle safety in London and ‘sharing the love’ in support for the British Heart Foundation.

Taking a photo of your cycle with the heart-shaped hoop and tag #HeartsOfLondon @cyclehoop @tokyobikelondon via social media you’ll win a competition.

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